SGBL and Homenetmen Beirut Launch Their Co-Branded Cards Collection

SGBL, Mastercard and Homenetmen Beirut Basketball Club celebrated the launch of their collection SGBL-Homenetmen co-branded cards on Tuesday March 13, 2018 at Caprice. SGBL’s Executive Management, Mastercard Senior Representatives, the management and teams of Homenetmen Club, numerous guests, as well as the media, gathered in a “dynamic and friendly atmosphere,” SGBL said in a press release.

These co-branded cards, the top in their categories, display SGBL, Homenetmen and Mastercard logos.

“Available soon in all SGBL branches, they enable their holders to support the men's first division basketball team, while benefiting from a world of privileges,” SGBL said.

Mr. Guy Manoukian, President of Homenetmen Men’s Baskteball Committee said: “Five years ago, we aimed to become an institution. Basketball is a mix of science and efforts that require solid management to achieve success. Our partnership with SGBL for the second year in a row confirms it. Today we are pleased to announce that we took our partnership to the next level. With the launch of these co-branded cards, SGBL and Mastercard provided us with means to help the club. Today, with this project we will be able to support our club as one entity, individuals, management and fans. As of today, we will be cheering our team beyond the stadium.”

For his part, Mr. Tarek Chehab, Deputy General Manager at SGBL, stated: “Sports is one of our four CSR pillars and SGBL has confirmed its leading position in encouraging and supporting sports in Lebanon. Sport values ​​are linked with our values ​​as bankers whether team spirit, self-excellence, acceptance and respect for others, or perseverance to overcome challenges and move forward. We are gathered today to confirm that SGBL is not only a sponsor of Homenetmen’s Men first division team, but a partner to the club, to move forward together. Through this collection of SGBL-Homenetmen co-branded cards, in collaboration with our permanent partner Mastercard, we are getting things moving for all Homenetmen fans, by providing them with a world of privileges while cheering their favorite team.”

Mr. Somu Roy, Levant Cluster Head at Mastercard, commented: “We are delighted to collaborate with SGBL to launch the new family of co-branded cards for Homenetmen Beirut Basketball Club. Sport is a major passion point for our customers, and by giving them the opportunity to demonstrate support for their team we are adding value to their banking experience. The Homenetmen co-branded cards also bring fans of the club a range of exclusive travel and lifestyle benefits, while offering the highest levels of security and convenience associated with Mastercard’s innovative technology.”