World Cup fever is sweeping across Asia as hundreds of millions of fans in the football-mad region count down to the start of an event that's a surefire winner for pubs, clubs and bookmakers.

From Seoul to Sydney, Beijing to Bangkok, preparations are underway for Friday's kick-off thousands of miles away in South Africa, heralding a month of late nights and bleary-eyed mornings for many Asian fans.

Drugs scandals, shark attacks, head-butting, insults, stamping on someone's genitals and the appearance of Jesus Christ: these are just some of the things which can be bet on at the World Cup.

British bookmakers -- who are predicting they will handle a record-breaking one billion pounds (1.2 billion euros, 1.4 billion dollars) on the tournament -- are taking bets on all manner of bizarre events in South Africa.

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